Fully open source and cookie-free, Rybbit empowers websites to measure performance without compromising user privacy.

As the digital world grapples with increasing concerns over surveillance, data harvesting, and regulatory compliance, one open-source project is making waves by challenging the status quo: Rybbit.

Billed as a privacy-friendly and modern alternative to Google Analytics, Rybbit offers a full-featured, open-source web analytics platform that can be self-hosted or used as a hosted service, giving website owners complete control over their data — with no cookies, no tracking, and full compliance with GDPR and CCPA.

A Next-Gen Analytics Platform Without the Privacy Baggage

Built by a growing open-source community and released under the AGPL-3.0 license, Rybbit delivers a sleek, intuitive user interface and powerful analytics features — all without relying on invasive user tracking.

Key capabilities include:

  • Real-time analytics with dashboards for pageviews, sessions, bounce rate, and more
  • Session replay, allowing site owners to visually inspect how users interact with the site
  • No cookies or fingerprinting, ensuring full privacy compliance by design
  • Custom events with support for structured JSON properties
  • Funnel tracking, retention analytics, and user journey mapping
  • Three-level geolocation (country → region → city) with visual heatmaps
  • Advanced filtering and segmentation across 15+ dimensions
  • Support for multiple organizations and unlimited websites

Whether you’re a developer, a startup, or a large-scale publisher, Rybbit gives you the insights you need — without compromising your users’ trust.

Rybbit: The Modern, Privacy-First Alternative to Google Analytics | rybbit analytics countries
Rybbit: The Modern, Privacy-First Alternative to Google Analytics

Live Demo and Deployment Options

Want to see it in action? Rybbit maintains a live production demo powered by real traffic from a site with over a million visits per month.

There are two deployment modes:

  1. Hosted version – Get started instantly with a generous free tier
  2. Self-hosted version – Run Rybbit on your own infrastructure (Docker support included)

The project provides quick-start scripts, Docker Compose files, and comprehensive documentation to get up and running in minutes.

Built for Developers and Privacy-First Organizations

What sets Rybbit apart is its commitment to transparency and flexibility. Unlike proprietary tools, Rybbit lets you see, audit, and extend every part of the stack — from analytics logic to backend infrastructure.

It also integrates with ClickHouse and Redis to scale efficiently for high-volume websites. The session replay feature, powered by rrweb, offers powerful UX insights — all recorded and stored locally, not sent to third parties.

Recent updates include:

  • Favicon support per site
  • Improved error logging and filtering
  • Enhanced OpenID Connect (OIDC) integration
  • Rewritten post editor with better UI/UX
  • Custom sets/templates for reusable post formats

Rybbit is growing fast, with over 860 commits and a vibrant GitHub and Discord community.

Why Rybbit Matters in 2025

As more governments tighten data regulations and users demand greater transparency, Rybbit is part of a larger movement toward ethical analytics. It challenges the dominance of ad-tech-driven tools by offering a more respectful, user-first alternative.

Rather than spy on your users, Rybbit focuses on what actually matters: helping you understand performance, behavior, and outcomes — without violating trust.


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